Toronto based creative working across styling, editorial direction, and brand storytelling.
My work blends material sensitivity with a sharp visual instinct, whether I’m building a campaign, shaping a mood, or guiding a team through a shoot. I focus on cultivating projects that feel intentional: strong concepts, considered details, and images that hold emotion without overexplaining.
I’ve worked with photographers, designers, and studios across editorial and brand projects, and I’m building OadOel as a space for ideas that move between fashion, design, and atmosphere.
I’m interested in how visuals become experience, and how thoughtful creative direction can give a brand a sense of presence, memory, and life.